Sunday, May 22, 2011


THE COMPLETE BUSINESS AWARENESS GUIDE

BY RAVI HANDA & AVINASH MAURYA

An online order on flipkart and 2 days later i had in my hand a copy of BIZ WORLD. The cover very aptly describes the purpose of the book which is to simplify the entire global business scene and have it on your fingertips.
The book is divided into four parts covering trivia on various major global and Indian companies, etymologies, business terminology, various MCQ or funda questions and compiled tables.

Competition exams have induced trichotillomania attacks ,caffeine addiction and highly stressful cramming sessions at one point in all our lives where one fact, one answer, one arbitrary bit can mean the difference between making it or breaking it. This book might just be your edge over everyone else.

It’s a handy compilation and a great reference filled with quirky facts and anecdotes making things easier to remember and for once you can stop praying for a photographic memory.

Like many other things wrong with our Indian education system one of the major setbacks is the lack of any attention to GK which ironically is the deciding factor in almost all competitive exams and the basis for quizzing. The authors realise that for those of you like me GK can be a nightmare dull and boring but it was a pleasant surprise how BIZ WORLD made it a fun learning experience with wit and charm.

Already a success among many students and quizzers all over india this book has a lot to offer in terms of not only knowledge but fun facts like how the Volkswagen beetle was actually a brainchild of Adolf Hitler or how Oreo cookies are the bestselling cookies of the 20th century. 

For 150 rs and 308 pages it’s a nuclear bomb even easy on the eyes if compared to those bulky GK books available in the market that cost 6 times but demotivate you before you even get started.
Its light, its crisp but most importantly well organised and to the point. So order now and let it biz your world.

Friday, February 25, 2011

“The good, the bad and the blackberry”





When the device became divisive....

With the Egyptian government’s ban on internet usage being claimed to be the mighty doing of a crackberry  and the Webster’s new world college Dictionary announcing “Crackberry” as the official new word of the year 2006[yeah,they did] along with spiritual guides and inspirational speakers publically venturing into  rehab like facilities for crackberry addicts further guiding “how to identify” and “control” your crackberry addiction in 4 simple steps further adding to the nicknames  credibility  made me wonder what pot have we gotten ourselves into yet again.

With the “blackjerry” and the “bharatberry” being the most sought after spinoffs of the crackberry, isn’t it about time people acknowledge it for what it is, is a fad  more than anything even merely substantial??

Amongst its fame is it being the first phone to introduce push messaging and emails on cell phones ,Barack Obama becoming the first American president to use email mobile, it being the fifth largest sold phone in the world with nokia and apple and Samsung. But with popularity comes threats likewise blackberries were threatened to be banned from India, Pakistan, Algeria, Indonesia, Saudi Arabia, united arab amirates, and Bahrain aswell because of “ security breaches” in their systems. 
Well don’t they do  like to start with a bang.

While were at that why not look under the hood of this addictive little black box of plastic and metal as to what magic hypnotises us into becoming virtual crackheads.

Every crackberry looks the same manly according to some bulky according to other users,its design leaves much more to be desired so does its music quality,low battery life ,bad camera quality,frequent switching off or hanging of cellphone,trouble syncing it with netbooks,high cost of maintainance,sad after sales service,no resale value, uneccesary constant contact, etc are constant complaints from crackberry users  also  there are no distinguishing factors apart from the blackberry messanger .Once known for their superior and unique internet browsing capabilities,available in all phones now,today crackberries seem to  be the culmination of  everything crap instead of anything good.

i wonder if the bharatberry is so bad afterall.

While  the crackberry addicts may probably be the fastest at delivering their automated messages but they are also subconsciously sending out an unconscious message to those around them.
I understand the need to be more efficient; I just feel the death of one-on-one interaction is too high a price to pay. It is now considered a waste of time to focus your attention on a single person. People fail to realize that being rude to several people once does not qualify as multitasking.

The crackberries entered our markets to woo and charm the office going,boss hating,men in meetings who could discreetly do the “crackberry prayer” and come up with the most unheard of suggestions and win the bosses graces,Along came various other cell phone providing the same features thus taking away the technical advantage.Inorder to keep their sales up the crackberry people thought why not target the youth if they are anything like the Americans they fall rite into our traps, and fall we did like a fall never seen before.

What our pseudo innocent crackheads fail to realise is the identity crisis of the makers as well as the users of the crackberries alike. They are attracted by the flash value and the illusion that owning a crackberry makes them hip or “cool” along with a brand value which apparently is  slowly diminishing come enter the iphones, androids, windows 7 phone, nokia business series  etc.

I predict we shall ask ourselves in the near future have we lost our minds?whatver happened to making the pragmatic choice.

Apparently Worst of all is the new Best of all.
Jack of all , fuck all